Jarrett “JP” Perelmutter
CEO & Founder
JP owns and operates BRICK. Established in Los Angeles in 2010, BRICK rapidly expanded to tier one cities such as New York, Chicago and Boston. Applying a replicable, scalable and proven business model, JP has grown the company to 7 commercial location throughout the U.S. and 2 international partnerships in less than six years.
JP got his start in membership-based business over 20 years ago after a decorated amateur and professional fight career. JP transferred his extensive athletic triumphs into teaching martial arts and soon thereafter opened his own schools. He quickly grew into one of the youngest multiple-school location owners in the U.S. Due to his great success in building strong communities and staff; he was sought after by some of the most esteemed Martial Arts academies. With a growing family of nieces and nephews Perelmutter was compelled to move back West. He sold his locations to the managers he had groomed and developed, who all still run successful operations to this day.
Upon returning to Los Angeles, JP dove into the sport of fitness, a training methodology he had dabbled in during previous fight training. Instantly he had a newfound love. Meanwhile his entrepreneurial spirit immediately saw an opportunity and hole in the market. Using his tested and proven membership based business model he founded BRICK.
JP has a passion for sharing his business savvy methods to inspire, motivate and guide people to a healthier and wealthier way of life. His worldwide training and business endeavors has allowed him to gather an arsenal of powerful knowledge, teaching tools, and talents, which he has utilized to create a dynamic environment for his team and the communities he’s built. He recently teamed up with Jason Khalipia to hold Box to Business seminars aimed at counseling affiliate owners to develop their business to its potential while donating 100% of the proceeds to pediatric cancer. JP aspires to share his experience and knowledge with other affiliates since he lives by the mantra “rising tides raise all boats”.
JP continues on his never ending quest of excellence while searching new opportunities to expand the BRICK landscape and provide great career growth for his professional team of which he considers family.
Onward and upward!